The upcoming Street Fighter film adaptation just gave fans their best look yet at what’s in store, with a brand-new trailer debuting at CinemaCon 2026. The footage showcases a story centered on the franchise’s most iconic rivalry — Ryu and Ken — set against the backdrop of a mysterious tournament and a conspiracy that threatens to tear them apart. The film is slated to arrive in theaters on October 16, 2026, as reported by both IGN and Eurogamer.
Set in 1993, the movie follows estranged martial artists Ryu, played by Andrew Koji, and Ken Masters, portrayed by Noah Centineo, who are pulled back into the fighting world when the enigmatic Chun-Li, played by Callina Liang, recruits them for the next World Warrior Tournament. Years after a bitter falling out, Ryu has gone off the grid entirely — sporting long hair and a beard — while Ken has leaned into celebrity life, even starring in his own MTV show. Chun-Li wastes no time reminding Ken that his fame has turned him into little more than a sideshow act.
The trailer is packed with over-the-top action sequences brimming with the franchise’s signature special moves, high kicks, and bodies crashing through walls. Fans also get a brief but tantalizing glimpse of Jason Momoa in the role of Blanka, along with appearances from wrestling star Roman Reigns. The footage culminates with Ryu unleashing a fireball, a moment sure to delight longtime players of the game series.
Beyond the fighting, the trailer leans into a surprisingly fun and irreverent tone. One standout moment features Centineo’s Ken drunkenly belting out 4 Non Blondes’ iconic hit “What’s Up” at a karaoke bar — a scene that signals the film isn’t taking itself too seriously. The musical choices extend to the trailer’s opening, which kicks off with 2Pac’s “Ambitionz az a Ridah” before transitioning into the karaoke anthem for the remainder of the preview.
Directed by Kitao Sakurai, the film joins a growing wave of video game adaptations making the leap to the big screen. The Street Fighter franchise has a complicated Hollywood history, most notably the 1994 film starring Jean-Claude Van Damme, but this new take appears to be aiming for a blend of faithful fan service and blockbuster spectacle. With its stacked cast and energetic action, the movie is positioning itself as one of the fall season’s most anticipated releases.
The source material continues to thrive in the gaming world as well. Capcom’s Street Fighter 6, which launched in June 2023 across PlayStation, Xbox, and PC platforms, recently expanded to the Switch 2 and has maintained an active roster of DLC updates. Whether the film can capture the same magic that has kept the fighting game series relevant for nearly four decades remains to be seen, but this latest trailer suggests the filmmakers are swinging for the fences.